Breeze Canna and Yield Distribution Launch Statewide Partnership to Accelerate Retail Growth in Michigan

July 10, 2025 | WARREN, MI — Breeze Canna, a leading cannabis vape brand in Michigan, has entered into a statewide partnership with Yield Distribution, a trusted leader in cannabis sales and logistics. Together, the two companies will strengthen retail execution, accelerate fulfillment, and scale Breeze’s presence across Michigan’s fast-moving cannabis market.

The partnership marks a new phase of expansion for Breeze, which has earned consumer loyalty through innovative vaporizer products, bold flavor profiles, and consistent product quality. Yield will serve as Breeze’s partner for sales, field activation, and account support - backed by a shared commitment to retail excellence. While Yield brings added infrastructure and statewide reach, Breeze Canna will remain deeply involved in strategy, brand positioning, and execution to ensure alignment with its long-term retail vision and consumer promise.

“Breeze is one of the most recognized and respected cannabis brands in the state, and our team is thrilled to partner with them to take this next step,” said Isabel Maier, CMO of Yield Distribution. This partnership goes beyond product distribution, it equips dispensaries with a smarter, more strategic way to grow using one of the state’s most in-demand vape portfolios.”

Meeting Demand with Scalable, Hands-On Retail Support

Breeze Canna has built its reputation through a focus on accessibility, quality, and innovation. The brand’s vape products are known for their sleek, draw-activated design and Hi-Spec™ oil, a proprietary formulation crafted with Cambium’s high-efficiency processing system. This clean, precision-extracted oil offers both standout flavor and consistent performance - meeting rigorous internal standards for purity, potency, and experience. Breeze’s award-winning SKUs - including Cherry Lemon Mango, Berry Burst, Rainbow Sherbet and others - have helped it secure a leading position in Michigan’s competitive vape category.

The company’s product lineup has grown to serve a wide range of consumer preferences and price points, including five distinct collections: 510, Classic, Balance, Live Resin, and Pro.. This breadth of offerings allows retailers to meet customers where they are - from entry-level vape users to high-end connoisseurs - and provides Breeze with the flexibility to stay competitive as market preferences evolve.

Through its partnership with Yield, Breeze can now respond to demand faster, improve inventory reliability, and deliver a more consistent brand experience at every retail location. 

“We’ve reached a moment where smarter retail execution is key,” said Matt Marziali, Vice President of Business Development at Breeze Canna. “This partnership gives us the tools to not just expand, but to deepen our connection with Michigan retailers and cannabis consumers through better service, stronger education, and true in-store support.”

 
What the Partnership Means for Michigan Dispensaries

For cannabis retailers across Michigan, the Breeze-Yield partnership introduces a new level of structure, reliability, and strategic support. Dispensaries will benefit from an expanded team of field representatives delivering more frequent in-store visits, tailored product training, and merchandising assistance aimed at elevating the consumer experience and supporting staff effectiveness.

Yield will also offer dedicated account management for all Breeze partners. Retailers will receive proactive support in managing inventory, planning promotional campaigns, analyzing product performance, and optimizing shelf strategy - all through a streamlined communication channel designed for speed and responsiveness.

In-store marketing and customer engagement will also see a boost. Through co-branded point-of-sale materials, budtender education, and experiential activations, Breeze and Yield are working together to help retailers connect with consumers in meaningful, brand-forward ways.

Finally, the partnership ensures smoother and more consistent access to Breeze’s full suite of products. With Yield handling sales and in-market support statewide, dispensaries can confidently stock the brand’s complete vape portfolio - backed by reliable delivery and real-time support.

 
Aligning Shared Values Around Retail Partnership and Brand Growth

Beyond operational alignment, the partnership reflects a deeper alignment between the two companies around how cannabis brands should grow - with intention, consistency, and a long-term view. Both Breeze and Yield have built reputations on reliability, market insight, and relationship-driven business practices. The companies share a long-term view of success - one rooted in genuine collaboration with dispensaries and a commitment to helping dispensaries succeed.

 
About Breeze Canna

Breeze Canna is a Michigan-based cannabis brand dedicated to delivering premium vaporizer products that combine innovative design, bold flavor, and clean, reliable performance. Founded with the belief that cannabis should be approachable, consistent, and enjoyable for all types of consumers, Breeze has become one of the most recognized and best-selling vape brands in the state. www.breezecanna.com

About Yield Distribution

Yield Distribution is Michigan’s leading third-party cannabis sales and distribution partner. Specializing in full-service sales enablement, account management, field marketing, and statewide support, Yield helps brands scale with precision while supporting dispensaries with the tools and relationships they need to thrive. www.yielddistro.com